Designed Eyes was established in the year 2000 as a wholesale optical fitting laboratory. We are now a full service optometric (eye testing) and optical dispensing practise, committed to producing the highest quality spectacles available, along with personalised service. Technical expertise acquired over 36 years of experience ensure a consistency of workmanship that deliver a great result every time.


Proud of our craft

At Designed Eyes we are proud of our craft and always make your glasses with love, care and dedication here in our workshop in the heart of the Rosebud shopping village. When we make your glasses you can be assured that you are purchasing the highest quality available, with extraordinary back up service.

About the owner

Murray O’Brien first entered optics in 1982 as an apprentice with the highly respected Melbourne company Coles and Garrard. He now has over 36 years experience in both retail and wholesale optics. His depth of knowledge in both theoretical and practical optics ensures trusted technical backup and advice. Murray is immediate past President of the Australian Dispensing Opticians Association (Victoria).

Murray has also regularly written for “Mivision”, a magazine for the ophthalmic industry. Here is a link to one of the many articles he has written http://www.mivision.com.au/a-japanese-frame-designing-odyssey/

Australian Owned

We are a locally owned family business. We would encourage everyone to buy locally and keep the money in their community. Buying your goods at foreign owned multinationals sends the profits overseas, so in particular please support your locally owned optical dispenser or optometrist!