We have a great idea for father’s day! It is a hands free magnifier from Eschenbach. It clips onto your glasses and is great for those times when you to see any object in great detail. Ideal for any craft work or reading very fine print. Every dad who wears glasses will love having one of these!
Eschenbach clip on magnifyers have a huge range of uses
We’d like to thank all of our loyal customers for their support during our start up period. It has exceeded our expectations so we’re very happy so far. I’ve added a photo of what the shop looks like now.
Designed Eyes is now located at Shop 16, 967 Point Nepean Road, Rosebud. This is an exciting new venture for us as it heralds a new beginning for our business. We now have optometry (eye testing) services available as well as a much larger range of frames as well as the usual spectacle making services as we have always had. In a sea of large corporate optical companies we are a small fish in a large sea. The large corporates have lost touch with the community and the core of our business which is great service, and professional advice. We’re proudly old fashioned in that way! For the best in optical services please come in and take advantage of what we can do for you!
Designed Eyes, Rosebud
OK everyone, here’s the deal. Independent optical retailers (both opticians and optometrists), and independent optical wholesalers are under threat of extinction. We need to spread the word quickly that this is the case. As it is now, well over 50% of the Australian retail optical market is foreign owned. That’s right. So if you buy your glasses and contact lenses at OPSM, Budget Eyewear, Laubman and Pank (all owned by Italian company Luxottica) or Specsavers (Britrish owned) then the profits all get sent back overseas. Australian technology suffers and jobs diminish because the big foreign companies get their stuff made overseas (mainly China). So please tell your friends this important information. OPSM is not an Australian company and neither is Specsavers. Keep the money in the country and buy your glasses at your local independent optical professional!
This is a common misconception amongst the non optical community. If you avoid wearing glasses because you believe they make your eyes weaker we suggest that you think again! In all likelyhood all you are doing is making your life difficult. Who wants to go through life not being able to see clearly for every task they want to do? Please click on the link for more information. http://www.abc.net.au/health/thepulse/stories/2006/04/27/1623215.htm
More people seem to be opting for ready made reading glasses these days. They are happy to compromise their vision to save money. For some this approach can work but for many it will fail dismally. Let me outline why.
There are many aspects to vision correction that are completely missed by the general public, and I’ll use a real example to illustrate. I met an old friend at a re-union the other day who proudly showed me his $9 glasses that he was wearing for distance vision. Sure enough they were single vision glasses, which means that at the age of 46 as he is, those glasses could not possibly be functioning well for him. At a glance the glasses appeared to be about +1.00 or +1.50. If his distance vision is good and doesn’t require correction, at age 46 that +1.00 or +1.50 might be good for near use, but near use only. If he can see well at distance with them which appeared to me to be what he was using them for, then there’s no way they could be good for near. The other option is that he can use them at near at a pinch but they will be blurring his vision at distance. So no matter what, there is no way he can be attaining optimal vision at all working distances. At 46 this is now impossible given the power of the lenses that he seemed to be happily wearing! He seemed to scoff at the concept of paying $300 for custom made prescription lenses when he can buy them for $9 at the supermarket! If he wears the $300 dollar ones for two years that’s 50 cents per day for perfect clear vision. Life is too short to for this sort of tight fisted nonsense! And given what his distance vision might be with those self prescibed spectacles, his life or someone elses may well end up shorter than expected!
We put a lot of effort into producing the highest quality spectacles available. We spend more time and put in more effort than anyone to achieve prescription lenses that are on axis, on centre and perfectly fitted than any spectacle maker around. How do we know? Well, we see what the others produce and I am constantly amazed by the low standard of what is being produced these days. If you, like us have an appreciation of real quality please call us. We are very proud of what we make. That’s where we derive our job satisfaction and quite frankly we can’t do it any other way. For us, quality is a way of life!
Younger Optics have finally released their NuPolar grey and brown polarised lenses in Trilogy material. This means that we can now produce rimless polarised sunglasses with lenses that are guaranteed for life not to crack , split or break. It really does open up a world of possibilies with regard to rimless sunwear. Rest assured we at Designed Eyes will be working hard to create some stunning new rimless sunglass styles for the coming summer utilizing these incredible lenses. Watch out for updates here.
Who knows what an optician is? Are they the same an optometrist? The situation in Australia is very complex, but for primarily political reasons it has been enshrined in legislation that only an optometrist shall be able to call themselves an optician! How’s that? This is akin to architects telling buiders that they can’t call themselves builders, only architects can be called builders. Ridiculous isn’t it? Well that’s the situation that Australian opticians face every day. We are the builders of the optical industry; we build a product to prescription and sell it. We have to use terms like optical dispenser or dispensing optician to describe ourselves but those terms are faceless ones. They are not understood by the general public and thus make it very difficult to market ourselves as we should be able to market ourselves.
In the U.S. and Canada it is very clear in the public’s view as what an optician is. They make your glasses. optometrists prescribe. It’s as simple as that. I long for this type of simplicity in Australia or am I dreaming? Isn’t it time in this country that opticians were allowed to shake off the shackles of a repressive legislation to be allowed to call ouselves what we really are?
We hope that you’ll enjoy your time here! We are a small spectacle maker in Rosebud Victoria Australia who are dedicated to being the very best that we can be. We love making the best glasses that can possibly be made. We love quality, no matter what the product is and dislike cheap poorly made mass produced products made in some sweatshop.
We make each and every pair of glasses with the care and devotion that the discerning purchaser would expect. Every pair gets our full devotion. We don’t make much but what we do we do really well. To us, spectacle making is a craft and not an industry. We treat it as an art and we love what we produce.