About Us

Designed Eyes was established in the year 2000 as a wholesale optical fitting laboratory, committed to producing the highest quality spectacles  available, along with personalised service. In particular  we specialise in the importation and fabrication of rimless eyewear. Technical expertise acquired over 30 years of experience ensure a consistency of workmanship that deliver a great result every time.


Proud of our craft

We still do optical fitting and repairs for many other optical retailers and optometrists, however we now have a strong retail component to our business, providing the highest quality optical dispensing available at very reasonable prices. At Designed Eyes we are proud of our craft and always make your glasses with love ,care and dedication here in our workshop in the heart of the Rosebud shopping village. When we make your glasses you can be assured that you are purchasing the highest quality available.

About the owner

Murray O’Brien first entered optics in 1982 as an apprentice with the highly respected Melbourne company Coles and Garrard. He now has over 30 years experience in both retail and wholesale optics. His depth of knowledge in both theoretical and practical optics ensures trusted technical backup and advice. Murray is immediate past President of the Australian Dispensing Opticians Association (Victoria).

Murray has also regularly written for “Mivision”, a magazine for the ophthalmic industry. Here is a link to one of the many articles he has written http://www.mivision.com.au/a-japanese-frame-designing-odyssey/

Australian Owned

We are a locally owned family business. We would encourage everyone to buy locally and keep the money in their community. Buying your goods at foreign owned multinationals sends the profits overseas, so in particular please support your locally owned optical dispenser or optometrist!

 Retro and Modern

We have a range of the most modern and fashionable styles available, but our true love are traditional retro and classic styles. Come in and check out our great range of classic eyewear imported directly from the original suppliers in the U.S. ,England and Japan.